The Burberry logo, a seemingly simple yet powerfully evocative symbol, is more than just a brand mark; it's a testament to a legacy of British heritage, luxury, and a complex journey of rebranding and self-discovery. For over 160 years, the Burberry logo has evolved, reflecting shifts in fashion, consumer preferences, and the brand's own internal strategies. This article delves into the rich history of the Burberry logo, examining its evolution, the strategic decisions that shaped its use, and the impact of key figures like Christopher Bailey and Angela Ahrendts in reshaping its identity. We'll explore various iterations, from the vintage Burberry logos to the current official logo, analyzing the meaning embedded within its design and the impact of its strategic deployment across print and digital media.
Burberry Original Logo: The Foundation of Heritage
The original Burberry logo, dating back to the late 19th century, laid the groundwork for the brand's enduring identity. While exact details of the earliest markings are scarce, the core elements – a focus on the brand name and a representation of the brand’s heritage – were already present. This initial phase focused on establishing trust and quality, reflecting the brand’s origins as a purveyor of high-quality outerwear designed for practicality and resilience. These early logos, often found on garment labels and advertisements, served as a simple yet effective identification mark, emphasizing the brand name and its association with superior craftsmanship. Finding images of these original logos requires extensive archival research, and they serve as valuable artifacts illustrating the evolution of the Burberry brand identity. Unfortunately, high-resolution images of these early iterations are not readily available to the public, making them a subject of ongoing interest for brand historians and collectors. This scarcity only adds to the mystique surrounding the Burberry's early branding efforts.
Burberry Old vs New Logo: A Tale of Strategic Refinement
The contrast between the "old" and "new" Burberry logos is a fascinating study in brand strategy. The "old" logos, encompassing those used throughout the 20th century, often featured variations on the brand name, sometimes incorporating elements of the iconic Burberry Check. The check pattern, a key element of Burberry's visual identity, slowly gained prominence over time, becoming almost as recognizable as the brand name itself. However, this widespread use of the check led to concerns about brand dilution. The "new" era, largely spearheaded by Christopher Bailey and Angela Ahrendts, marked a deliberate shift towards a more refined and exclusive image. This involved a conscious effort to reduce the omnipresence of the check pattern, aiming to elevate the brand's perceived luxury and exclusivity. The shift wasn't merely aesthetic; it was a strategic move to reclaim the brand's identity and prevent its association with mass-market products. This deliberate recalibration of the logo's usage is a prime example of how a brand can strategically manage its visual identity to maintain its prestige and appeal.
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